What is Reddit?
Reddit is one of the most popular online forums in the world, and people from all over the world access Reddit when they are looking for information. Reddit was created in the United States, so it should come as no surprise that the United States also has the most users.
Where Reddit is most popular?
According to data from Statista Global Consumer Survey, 19 percent of U.S. social media users frequently visit Reddit. Other major countries with English as their first languages like Canada, Australia, and the UK also manage to crack the top 5 of this list. Apart from these countries, the social media platform is especially popular in India, with 16 percent of survey participants claiming they regularly scroll through the discussions on the site. Spots six, seven, and eight go to the Netherlands and the Nordic countries of Finland and Sweden, respectively, where more than a tenth of the social media populace identifies as frequent Reddit users.
How Does Reddit Make Money?
Similar to other websites, Reddit makes money by selling space on its pages to people who want to advertise. The more people use Reddit, the more the ad space will be worth because companies know they will have an easier time reaching people. Furthermore, as the website has grown, advertisers have been able to target specific groups of people.
For example, now that the website has a global presence, advertisers are able to target people with ads based on their location in the world. The website is able to track someone’s IP address, see where they are accessing the website for them, and deliver ad content that is relevant to them based on their geographic location.
Furthermore, Reddit is able to target ads based on user interest. Depending on the page someone is visiting, Reddit can show that person ads that are perfectly aligned with their interests. This could make that ad space more valuable to companies.
